|
| |
SUNNY
T.H. GOH
BMgmt(Hons),
MBA(Heriot-Watt), PhD(
Washington
Int'l)
SIMPLICITY
MARKETING SPECIALIST
"Complex
Marketing Problems Made Simple"
Sunny
Goh is a marketing practitioner who travels frequently in the Asia Pacific
region. After getting a marketing-induced "Permanent head Damage
(PhD)", he has become "simple-minded" and advocates simplicity in
business, marketing strategy formulation and implementation through his
writings, lectures, trainings, speeches and consultings.
His
simple-mindedness accidentally landed him in a seemingly "important"
general management position for Asia Pacific at a global corporation of European
origin. When his mind was less simple, he was in a senior management position of
“lesser importance”, responsible for Asia Pacific/
Middle East
sales and marketing, at a Fortune 100 corporation. Previously, he held other
"not-so-important" management positions such as Regional Manager for
Asia Pacific/Africa/Middle East, Asia Pacific Regional Product Manager,
Marketing Manager, Chief Representative for
Burma
(
Myanmar
) and National Marketing Director, at other multinational organizations.
Sunny
became a "wise guy" after he co-authored MARKETING*WISE: An
Unconventional Approach To Strategic Marketing For
Asia
(Prentice Hall, 2003). From a "wise guy", he became a "hitchrider"
with the publication of another co-authored book, HITCH-A-RIDE ON THE THREE
KINGDOMS: Learning From Ancient Chinese Strategists (Prentice Hall, 2003).
Both books have been and will be translated into other languages. Sunny turned
into a "simple guy" with the publication of his new book SIMPLICITY:
The Secret To Effective Marketing (Prentice Hall, 2004). He will be
(hopefully) "wiser" when he completes his next books on marketing.
He
"thinks, eats, drinks, sleeps, shares and sings" marketing. But due to
his passion to learn, Sunny was a part-time karaoke – ooops, sorry, faculty
– member of a training and development institute in Malaysia and Thailand for
many years where he taught Strategic Marketing on a British MBA program. He
previously taught Marketing on
UK
’s Chartered Institute of Marketing and Association of Business Executives.
He
also likes to "talk", and had spoken at various functions such as
ARTDO International’s HRD & Management Conference (Paper: Simplicity:
The New Millennium’s Management Challenge), and
Malaysia
’s Penang State Productivity Lecture on Marketing In The Age Of
Hypercompetition. He occasionally accepts invitations to consult on
marketing as well as conduct unique, marketing-focused talks, trainings and
lectures based on ancient Chinese classic The Three Kingdoms.
His
major "obsessions" are with positioning and branding strategies,
marketing strategy and consumer behavior. But since God gives him two ears and
only one mouth, he loves to listen even more – to learn. So, as a former
"scholar" of Kuok Foundation
Malaysia
, he confirmed his "bachelorhood" after the
University
of
Science
,
Malaysia
, awarded him BMgmt(Hons), a specialized management degree in marketing
(distinction). He is a certified "Mentally Below Average" (MBA) by
Heriot-Watt University
,
UK
. But a second opinion later confirmed him as actually having a
marketing-induced "Permanent head Damage" (PhD) (distinction) by
Washington International University
,
USA
. To undo the damage, he attended a Harvard Advanced Senior Management
Program and became an Associate of Harvard Business School Alumni Club
of Malaysia.
Yet, after all these,
if you still think he’s worth talking to, e-mail him at sgth@tm.net.my
|
