They are: 

a. To strive and to seek for professional excellence in HR & Total Human Capital Management including Development & Training, Employee Relations and Industrial Relations.

b. To enhance the skills and competencies of HR & Total Human Capital Management Practitioners.

c. To provide a forum for the discussion of current HR & Total Human Capital Management trends and practices.

d. To promote and maintain professional HR & Total Human Capital Management ethics. 

e. To provide free consultation and advice to members on the "buyer beware basis."